Greetings Reshma, Can you briefly outline your journey to becoming Head of Product Marketing at Algolia and how your experiences have influenced your approach in the tech industry? After graduating from the University of Westminster with my master’s degree in Marketing Communications, my career began as a generalist in marketing for consulting. With the surge in SaaS, I became increasingly curious about exploring subdomains – like content and customer marketing – and eventually made my way to product marketing, which ultimately felt right. Product marketers are problem solvers, and being in this role allows me to take charge of getting down to the solution What are the standout features of Algolia’s new Merchandising Studio, and how does it alleviate the challenges faced by retailers in manual merchandising? Our new AI-enhanced, Merchandising Studio is designed to empower business personas to execute on data-driven strategies impacting business goals like increasing revenue. With this new offering, users can efficiently create and change merchandising strategies and let AI do the heavy work. This will revolutionize the way digital merchandisers operate, allowing for more time to focus on strategic work and omitting the time-consuming tasks. For example, instead of having to manually merchandise hundreds of category and product landing pages, which would take a human a significant amount of time, our new capabilities show businesses a new type of efficiency and profitability by letting technology do it for them.

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