Oct 7th, 2024 at 07:49
Oct 7th, 2024 at 07:49
Marketing via referral programs is not new. In fact, before B2B marketers started calling it “referral marketing,” it was simply considered word-of-mouth marketing. Simply put, if your client likes your product or services, they would suggest this to another business partner, who in turn would tell someone else, and this goes in a loop. In a report by Salesforce, it was observed that 84% of B2B decision-makers start the buying process with a referral. Even in the digital marketing world, it holds the same value. But it has opened new doors that allow people to communicate their experiences through recommendations, reviews, grievances, etc. on social media platforms, emails, videos, and podcasts. However, to maximize the potential of your customers to spread the word for you, you need referral marketing strategies. But wait no more, as in this guide, we will show you how to build effective B2B referral marketing strategies that will bring in loyal clients with a higher lifetime value.
Read Full Interview Here :- https://www.martechcube.com/marketing-strategies-to-increase-referrals/
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