"How to build your contact lists for email marketing You can’t send email campaigns without anyone to send them to, so it’s time to start building an email list of engaged, opt-in subscribers. Yes, that’s right — opt-in. Because here’s the thing about email contacts: Everyone on your email list needs to have given their express permission to be there. What does that mean? It means they agreed to receive emails from you when they entered their email address into an email signup form on your blog, website, landing pages, social media, or anywhere else. In email terms, this consent is referred to as an “opt-in.” (“Opting out” would be an unsubscribe.) Permission-based marketing is essential to comply with data protection laws and safeguard the integrity of your brand. After all, nobody likes a spammer. Because this is a pretty non-negotiable part of email marketing, most ESPs let you create signup forms to organically grow your subscriber list.

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