The stages are crucial in the best B2B customer acquisition » in the sense that they should be followed to ensure that the process of getting new B2B customers is followed effectively and that past customers are retained in the business.

1. 1 Target Markets or Segmentation

Whether marketing executives are developing a business strategy for a new product addition or a diversification into new sectors, research is essential as it assists in ascertaining various parameters of target audiences, current customers, the untapped markets and business opportunities in terms of demands, challenges, wants, and needs from both existing and potential customers, including SMBs and SMEs. This understanding forms the basis of decision makers and marketing strategies that address the needs of specific populations