Before Facebook, social media had been an experiment riddled with stories of platforms shining and fading away. However, with Facebook’s stability and audience reach came social media marketing. Now six major social media platforms, including Facebook, rule over almost half the world’s population.

So, your customers are probably present on social media. Also, given that 50%+ users are researching products on social platforms, your customers are probably talking about you. Given that, about 70% of these users will eventually buy the products, any brand driving referrals on social media will have a fair advantage.