This article will provide information regarding the top ABM marketing tools, the benefits and drawbacks of utilizing them, how they work, and who is most likely to gain from their use. 1. Terminus ABM can be defined as a suite of terminal tools guiding companies through the management and tracking of multichannel activities. Account engagement is seamlessly synced with default CRM and marketing automation systems for an organized view. 1.1 Pros Robust Account Insights: The most significant feature of Terminus is that it gives incredible information on the target accounts, which marketing needs to approach.

Multi-Channel Campaigns: It supports email, web, social, and display advertising and therefore provides a vibe option for a full-blown, cross-platform marketing campaign.

Account-Based Chat: For example, its chat feature allows communication with the customers of the highest value, as well as offering the opportunity to do it on the website.

1.2 Cons Complexity: This is a negative attribute because the features and functionalities provided are incredibly many, and a layman would not know how to navigate around the application.

Cost: Now, the last downside that needs to be mentioned is that the Terminus is rather expensive, which is why it is more appropriate for large businesses.

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