Account-based marketing is a popular emerging marketing strategy that has become an important tool for companies in business-to-business industries who are interested in targeting specific accounts with marketing efforts. First, let’s talk about tools that can help you abide by the principles of ABM while executing it properly. In 2024, three ABM tools stand out for their features, usability, and impact. This article will provide information regarding the top 3 ABM marketing tools for 2024, the benefits and drawbacks of utilizing them, how they work, and who is most likely to gain from their use.

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